Real estate experts agree that decluttering and styling your home before putting it on the market adds real value. According to real estate sales portal Domain, home styling can improve the selling chances of any home from luxury to budget. “Once it was only reserved for high-end market homes, however now we regularly style properties right across the board,” says Juliana Gowen, senior stylist at Sydney property styling specialists, Urban Chic. “Real estate agents are also very pro styling these days as it increases the level of interest in the property helping them them sell more easily while achieving a higher price for their client. It really is a win-win for all concerned.”
But the benefits don’t end there. As well as higher sales prices, real estate agents also cite quicker sales, and more bidders, offers or interested parties inquiring about your property. Real estate agents report that the average time on the market for homes that have been styled to sell is only 33 days compared to 90 days for non-styled homes. Average time to exchange of contracts after being styled and listed is just 7 days!
Agents’ overall best property styling tips are:
- declutter to simplify the space
- focus on key rooms
- consider the scale and proportion of your furniture
- neutralise the space with fresh paint, then add colour for interest and to evoke emotion
- add fresh flowers, especially for the marketing photo shoot
Top tips for Open House inspections are:
- declutter garage and cupboards
- remove pets and their paraphernalia
- display fresh, cut flowers
Decluttering and home styling aren’t about spending money merely for the property to “look good”, but about spending as little as possible, as wisely as possible, so you can maximise your sales price and sell your home quickly.
According to top stylist and interior designer Sharonne Fourie, buyers will buy the best home at the best price that meets their needs, and they will often subconsciously view homes looking for reasons why not to buy or to be able to offer a lower price. Decluttering and property styling help prospective buyers visualise how they can use the space to suit their own needs, and help ensure that potential buyers are given as little reason as possible to find fault with your property.
Decluttering and styling to sell also give you a head start on preparing for the move. Things used less often are already packed away, and you have begun to view your home as a product for sale. The process of decluttering and styling has helped you emotionally disconnect from your home in preparation for change, which greatly reduces the stress of selling and moving.